STAY EMO Collection
eleven IS louder than ten.
Year
2026
Scope
Art Direction
Client
Emo Nite
Skills
Fashion & Apparel Design, Social Marketing Design, Video Editing, Campaign Direction
Brief
Create Emo Nite's first Spring/Summer collection and direct a marketing campaign for it.
Solution
Directed a team of 3 contracted artists for designs & executed apparel designs for 5 pieces in the collection. Handled all stages of apparel and accessories production — material research, blank sourcing, file prep, and on-call QC to ensure final output matched original artwork.
Developed a campaign rooted in 2006 garage-band nostalgia — directing a faux band practice photo shoot, producing social content with early-2000s indie film references, and creating interactive content that brought the era's aesthetic to life.
Director & Producer: Zi Zhang
Photographer: Darcy Hatcher
Models: Tuesday, Adrián Isaías Zamudio, Rui Zhang
PA: Liz Wong
Graphic Design: Zi Zhang
Videography: Zi Zhang, Darcy Hatcher
Video Editing: Zi Zhang
